McAfee was launching their new 2006 product line and was tired of all the normal looking ''boxy'' displays. They wanted us to come up with a different style display that would catch the eye of the consumer and still be able to keep the cost down. They also wanted it to be simple to put together for their fulfillment house.

We came up with a circular style display that the trays could be easily attached by using viking clips. The tray design was nice and simple to put together and we were able to run eight of the same tray. We also angled the sides of the tray to show more visibility of their product boxes. We added graphic plugs to give it additional color, and were able to keep it on the same press form as the header to help keep the cost down.

The customer was very happy with the look and price of the display. They also told me that the fulfillment house loved the display, that it went together easily and they nick named it ''the robot''.