National Museum of Emerging Science and Innovation
Designer: Masaaki Hiromura
Member of: JAGDA, Japan

The National Museum of Emerging Science and Innovation opened in Tokyo in 2001. Its objective is to act as the plateform for interpersonal contact by providing information on the latest science technology and producing interactive exhibitions.
Masaaki Hiromura supervised the visual identity and the signage system. He introduced a unique signage system which does not spoil the transparency of the architecture (mainly made of glass) and in which information on the floor guides visitors to destination, without losing the transparency of the architecture or interfering with visitors looking at exhibits.

Masaaki works actively in the fields of advertising and design (advertising design for MUJI, etc.) but also on signage system and Visual Identity (VI) for public institutions (Tokyo Stock Exchange Arrows, etc.). Although graphic design is his main field of expertise, Masaaki is renowned for innovative space design through interdisciplinary collaboration with architects and other creative disciplines.
As a member of the team developing the concept for VISUALOGUE, the 2003 Icograda congress to be held in October 2003 in Japan, he will be in charge of the signage system of the venue.
Please visit www.visualogue.com for more details on the VISUALOGUE congress.

National Museum of Emerging Science and Innovation
Client: Japan Science and Technology
Designer: Masaaki Hiromura (Art direction), Yutaka Maeda (Design)
Design Firm: Hiromura Design Office
Additional creative credits: Architect: Nikken Kume Joint Trust, Construction: Bikohsha
(c) 2001 (photo) Jun Nakamichi (Nacasa&Partners)

Hiromura Design Office
Tokyo
Japan

T: +81 52 249 3695
F: +81 52 249 3696
www.visualogue.com