A Gateway Through the Silk Road
Designer: Shahriar Sarmast
Member of: Iranian Graphic Designer Society (IGDS)

This is the cover design for the Pars Group of Companies. The target audience is comprised of executive individuals and company divisions establishing new opportunities. The concept and aesthetic conveys a modern, highly industrial impression, as well as to clarify it's Eastern origins.

Born in 1952, graduated in 1978 from a UK design program, then became a graphic designer in London. I then returned to Tehran to become an art director in Iran, became a creative director at my own studio company, practiced in the United Arab Emirates for a while and now I'm in my own creative studio in Iran.

Client for whom work was created: Pars Electric
Original dimensions of work in mm (width x height): 300 X 300 (front cover), these measurements are after trimming and binding
Year the work was created: 2003
(c) 2003, Pars Electric

Designer: Shahriar Sarmast
Design Firm Name: AVA Creative Studio
Tehran, Iran
T: +9821 884 2343